The AIDA brand name has been around for 50 years, and is at the forefront of Real Estate services in South Africa.
AIDA in Port Elizabeth has been open for a year, when the team first arrived most of them came from Bloemfontein and so knew little about PE, but as the owner of the PE franchise, Tobie Ferns says, the friendly city assisted in getting them settled and he was pleasantly surprised by the willingness of all agents in PE to work together and share properties.
He attributes the success of the PE franchise to the fact that the brand name of Aida was quickly accepted, and also an aggressive advertising campaign.
The AIDA brand utilises an effective combination of print media and outdoor advertising such as billboards, bus stops, and suburban signs to ensure that the AIDA brand name remains etched in the minds of consumers.
At AIDA they have definite management principles and conduct the business with integrity, responsibility, accountability, transparancy, commitment, persistance, respect and empathy.