New Braamfontein Lofts

From R 1 295 000

1 Unit Type Available

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Discover a new movement, a new way of thinking, a new way of doing, a new way of living, this is New Braamfontein Lofts.

New Braamfontein Lofts redefines modern urban living, fusing past and present, and fostering a sense of community in central Johannesburg.

New Braamfontein Lofts has been developed in the old Telkom warehouses in Western Braamfontein. The overall site is divided into three residential developments: New Braamfontein Lofts, Sontonga Lofts, and The Exchange. Our development comprises of four unique buildings offering a total of 88 contemporary apartments, which serve as an ideal space for a community of people who desire reimagined inner-city living.


New Braamfontein Lofts have been developed to deliver on the needs and ideals of the individuals who will be living there. This is not just property development, but conscious creation to deliver homes where people will be proud to live.

The lofts offer state-of-the-art security for an inner-city development, but because residents work and live in the heart of Johannesburg, the development is integrated with the surrounding community. Surrounded by universities, galleries, shops and restaurants, New Braamfontein Lofts is a true participant in the inner city.


New Braamfontein Lofts is nestled in between Braamfontein, Milpark, Melville, Brixton + Newtown, and is at the centre of an essential transport network. The precinct is in close proximity to the M1 highway, and the The Empire-Perth Corridor of Freedom has helped to connect these various prominent places in our city, including Braamfontein, Brixton, Fordsburg, Milpark and Melville, with New Braamfontein Lofts as a crucial node on this route through the city.


New Braamfontein is crucial element in the re-emerging cultural and educational hub of Johannesburg, establishing a space for young professionals who want to be an integral part of the inner city. The area is surrounded by learning institutions such as Wits, UJ, AFDA, IMM and Rosebank College. Added to this are the many cultural institutions such as the Wits Art Museum and Stevenson Gallery, Constitution Hill, Fietas Museum, Origins Centre and Johannesburg Theatre. Abundant entertainment and lifestyle options can be found at 44 Stanley, Neighbourgoods Market, Randsteam, Oriental Plaza and Newton Junction”.

The developers of New Braamfontein lofts are actively engaging with the existing residents of Braamfontein to offer benefits for the broader community. They are collaborating with various different agencies and institutions including the Johannesburg Development Agency, Fietas Museum, PRASA, Johannesburg Property Company and other organisaitons to create an uplifted and inclusive suburb for all.


With safety and security as a priority, the development offers 24-hour security, CCTV and state-of-the-art biometric access-controlled entrances and exits to both the precinct and each building.


We are creating a community of like-minded individuals who are encouraged to share the use of various on-site and surrounding amenities. The green belt, a treasured rarity for inner-city living, acts as the point of connection for all the residents across the site. This feature aims to soon host a running track, picnic areas, a coffee spot, children's play areas, outdoor gyms, braai areas, and communal spaces where people can connect and interact.


The entire development has been constructed with the principle of “adaptive reuse” – using an existing building for a completely new purpose – in mind.

In light of this, recycling of existing materials on site has been a key part of the project since its inception. Recovered materials have been given a new purpose, with minimal waste created during construction. Reused concrete, salvaged bricks and extracted reinforcing were used as the base for structure, while refurbished window panes, stone and wood all found a new home.


Four existing warehouse buildings have been handcrafted into 88 uniquely designed apartments. The integrity of the existing industrial structures has been retained, while individuality and privacy have been introduced to create an ideal residential space. Exposed face-brick, large windows and raw concrete sourced on-site from reclaimed materials complement the specially selected modern finishes.

For creative individuals seeking solace in the city, this is contemporary living at its finest.

Studio + 1 Bathroom – from 59sqm covered space - Available for rent

These expertly design spacious units offers a contemporary open-plan living and sleeping area, with raw brick and plaster finishes creating a combination of industrial and modern design ambiance, reflecting the design vision of the whole of New Braamfontein Lofts. Expansive windows allow for abundant sunlight to illuminate the stylish angles of the studio. Thoughtful design allows for clever storage, utility areas and privacy. The separate bathroom is expertly fitted and the kitchen comes with Caesarstone countertops, gas hobs and electric ovens.

1 Bedroom + 1 Bathroom – from 54sqm covered space - Available for rent

The one-bedroom units offer spectacular views across the greenbelt, creating a sense of natural calm in the heart of the city. These views can be appreciated from an exclusive-use balcony or garden, flowing off the spacious, open-plan living area. The separate, voluminous bedroom provides comfort and serenity with natural light from high level windows.

The kitchen features modern fittings with Caesarstone countertops, gas hobs and electric ovens, while the bathroom has concrete countertops, ceramic tile and stainless-steel fittings.

2 Bedroom + 2 Bathroom – from 90sqm covered space - Available for sale & rent

Take your pick of city skyline or greenbelt views in these two-bedroom apartments. The modern, open-plan kitchen and living spaces are an entertainer’s delight, with an abundance of space and an effortless indoor outdoor flow. A private balcony or garden leads from the living area, creating further relaxation spaces for residents and their guests to enjoy. The bedrooms allow for a tranquil escape from the vibrancy of the living area, whilst natural light breaths life into the masterfully designed rooms.

2 Bedroom + 3 Bathroom with study/guest bedroom - from 120sqm covered space - Available for sale

Spacious and expertly crafted double-volume dining area, lounge and study are seamlessly integrated, with an abundance of light streaming in from the expansive windows.

Generous open plan kitchen adorned with Caeserstone countertops, DEFY gas stove, and wisely curated finishes. Leading out from the kitchen is a bright and private patio, the ideal space for entertaining.

The ground floor bedroom makes for the perfect escape to relax and unwind. Crafted and versatile, the study can be converted into a 3rd bedroom, dependent on your needs.

Experience true tranquillity as you enter the main bedroom on the 1st floor. Layered with light and a calming flow this exceptional open plan area seamlessly draws the outdoors in through the adjoining private covered patio and double volume window frames.

Architecturally crafted using an ecological compass as the guiding force, New Braamfontein Lofts is proudly an adaptive reuse and minimal waste development.

Keeping within the developments ethos you can benefit from energy efficient features such as solar geysers, thermally insulated ceilings, gas stoves and LED lighting.

Loft Features

Modern finishes + natural textures, Double volume living areas, Expansive windows, Well equipped kitchens, Ceaserstone counter-tops, Gas hobs, Secure resident + guest parking, Compact storage space to rent

Development Features

High speed fibre infrastructure, Solar geysers + LED lighting, Laundry + on site caretaker, Private + secure green belt, Running track + outdoor gym, Picnic + braai areas, café, 24-hour security, Biometric access control, Electric fencing + CCTV cameras.


New Braamfontein Lofts offer an exciting opportunity for residents who want to benefit from the sense of community and contrasting aesthetics of the development. But no less exciting is the investment proposition that the development offers. Investors can purchase units in the development with the peace of mind that their asset has been designed to attract committed tenants and result in capital growth.

This unique lifestyle development is a response to the high demand for professionals and students in the area, and the investment potential is further enhanced by a tax incentive, as New Braamfontein Lofts forms part of an Urban Development Zone (UDZ). This means that buyers qualify for an Urban Renewal Tax Initiative, in which they can write off or claim 30% of the purchase price against taxable income over a five-year period.

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Sales Office

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Image Number 1 for New Braamfontein Lofts
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