Lew Geffen Sotheby’s International Realty, Midrand Lew Geffen Sotheby’s International Realty, Midrand

Part of Lew Geffen Sotheby’s International Realty


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Unit 5a, Tybalt Place Waterfall Park Bekker Road Midrand

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About Lew Geffen Sotheby’s International Realty, Midrand

About Us – Company History

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable luxury property such as art, antiques, jewellery and other holdings that pass through Sotheby’s offices worldwide. The Sotheby’s International Realty® organisation began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary property auctions and property sales throughout the world.

The Dawning of Lew Geffen Sotheby’s International Realty

Although the affiliation to the Sotheby’s International Realty® network began in July 2000, Lew and Sandy Geffen created the base of luxury property excellence when they opened their flagship office, Lew Geffen Estates, in 1982 in Johannesburg. Over the next 20 years the Company became a market leader in Johannesburg, with over 200 agents operating in 12 branches. Lew Geffen was inspired by one of his colleagues to investigate an association with Sotheby’s International Realty® and became an Affiliate. The rest, as they say, is history. With the input of the legendary Sotheby’s International Realty® brand, the company Lew Geffen Sotheby’s International Realty grew to be represented throughout South Africa. Barak Geffen led the charge to this expansion and Ya’el Geffen Fine inspired the marketing. Today, Lew Geffen Sotheby’s International Realty is led by C.E.O. Jason Rohde, with 850 real estate agents operating throughout South Africa. Outside of the United States, Lew Geffen Sotheby’s International Realty is the biggest single operation and is proud to be a member of Sotheby’s International Realty® worldwide which has 660 offices and 12,800 sales associates located in 47 countries and territories globally.

Sotheby’s Midrand

Today, Midrand is known as one of the populous suburbs of the city of Johannesburg; however, this only became a reality in 1981. Prior to this, it was a separate municipality located in between Pretoria and the City of Gold.

The town has seen expansive growth during the last decade, due to many people seeing the immediate value of the area – many of the major highways and bi-ways that connect Pretoria and Johannesburg allowing for a simple commute. Midrand is used to name all the suburbs around the N1 highway – those north of the Jukskei River, up until the border of Tshwane.

Midrand is now renowned for the highly sought after properties, especially estate living, a popular trend that has entrenched itself for those considering purchase or rental of properties in South Africa.

Businessmen in particular have latched on to the trend, which allows them to retreat from city madness and retreat to their home to find much-needed solace.

Midrand has a plethora of properties to suit any budget – whether you are a young professional looking for a bachelor flat or an exquisite high-end home to raise your family in luxuriant comfort, Sotheby’s will be able to help you find the perfect property.