YOUR SPACE, YOUR RULES

Founded in 1998, Private Property was the first property brand of its kind in South Africa. Through our pioneering spirit we are able to inform, inspire and grow your property journey. In fact, if you are reading this your property journey has already started. Whether you are looking to buy or rent, Private Property has created the space to find your place.

Private Property will provide you with the tools you need to grow with South Africa’s changing spaces. We have the information you need to make the right choices. Not only will we show you where the properties are, we will tell you how much they cost and who to contact in order to take the next step. And if at any stage you feel you need a helping hand please feel free to call our helpline.

NEW PURPOSE, NEW VISION

The FOUR elements

To reflect our changing approach, our new logo is designed to symbolise our new purpose. We have divided our logo into four elements to represent the different aspects of how our brand provides you with the inspiration, tools and information to live well.

Two Ps in a POD

In the spirit of keeping our strong, bold name, we chose the two Ps from the words ‘Private Property’ to form the basis of our new logo, and create a new look from one of the most powerful features of our logo.

In the FRAME

We found that, once overlapped, these Ps created a whole new space. When pulled apart, the Ps turned into a frame. This frame accurately represents how we are framing important property conversations in South Africa and giving consumers a brand new view on property.

On the PLUS side

We then looked at these elements from a different perspective to create a plus sign. This symbolizes the great value which we can add. We aim to add the tools, information and inspiration to all our customers’ lives, to empower them in their property journey.

Your CIRCLE,
your community

We rounded things off by using a circle, to encompass all the new elements of our logo. The circle represents a sense of community and coming together. We all deserve to live well, and the circle represents a unity where we can all live well.

GREEN and growing

We chose the colour green to represent our brand, in order to demonstrate a continuation of our growth as a brand, and how we will continue to go from strength to strength.

WE EXIST TO PROVIDE THE INFORMATION, TOOLS AND INSPIRATION THAT MAKE IT POSSIBLE FOR YOU TO LIVE WELL