Lost & found!

Private Property South Africa
Mark Coetzee

lostAre your listings getting lost on page 53?!

There are many things that you can do to ensure your listings get found on Private Property. The easiest of these “tricks” is to sign up for a Featured Listing slot – which will immediately rank the listing of your choice most prominently in the area. (Another is to_ improve your listing score_ – more about that next week.)

When a browser lands on an area page, the default view is “Featured Listing”. This means that, unless he or she alters the viewing spec by using the drop-down menu, your listing will always come up tops. Featured Listings always appear above the standard search results, guaranteeing you added exposure. Our stats show that properties in Featured Listing slots receive up to 46% more views!

What this means for you is that your properties are seen first – and therefore get more leads. And remember - it's a slot. So you can rotate your properties in and out of the slot as often as you like.

If you're sharp, you can use this feature to secure mandates by selling the benefits in return for a sole mandate!

Is the significance of a Featured Listing slot becoming more apparent? Get in touch with your account manager for more details – or call us on 087 375 1000.

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