Jawitz Properties have partnered with South African football legend Lucas Radebe for their new brand campaign.
Jawitz Properties recently premiered their new brand campaign #RealLifeRealEstate along with their new brand ambassador, football legend and previous Jawitz Properties client, Lucas Radebe, who tackled the emotionally-compelling story of ‘what makes a house a home’.
According to Herschel Jawitz, CEO of Jawitz Properties, “South African residential property prices are dropping when adjusted for inflation and we're seeing that it now takes on average a far longer period of time for a residential property to be sold. For Jawitz, homes are more than just inventory or stock, they represent memories of sellers and dreams for interested buyers. We are delighted to have Lucas on board, sharing his story, in order to encourage South Africans to share theirs”.
Lucas Radebe says, “I have stayed in many houses in my lifetime. From Diepkloof Zone 4 to Bophuthatswana, all the way to Elland Road in Leeds, but for me there will always only be one home - South Africa. Having had so many houses, I want to share my own trials and tribulations of my #RealLifeRealEstate journey. It was the authenticity of the campaign that lured me to this project as well as the rewards that are on offer to the average South African”, he continues.
An integrated social media campaign encourages South Africans to submit their #RealLifeRealEstate stories with @JawitzProp on Twitter, @Jawitz.Properties on Instagram, and via Facebook. “The brand will be surprising and delighting fans this Festive Season with appliances, vouchers for home furnishings and even the possibility of contributing to rental and property upgrades for someone in need, through various regional radio campaigns”, concludes Jawitz.
The campaign runs from 15 November 2018 to 28 February 2019.