Bradley Murray, one of the Rawson Property Group’s three franchisees operating in Port Elizabeth (PE Premier) has been nominated for the “Nelson Mandela Bay’s Top 40 Under 40” awards. This is an initiative that gives recognition to promising businesspeople in the city under the age of 40 and it also helps to demonstrate the immense potential for success that Nelson Mandela Bay holds in its young business leaders.
Tony Clarke, Managing Director of the Rawson Property Group, has said that Bradley’s achievement and recognition is major as he was nominated by a satisfied client and because numerous businessmen and business owners, many of them senior directors in large well-known companies, were also nominated. In addition, said Tony, Bradley has only been in business as a franchise owner for less than two years. After training for four years with the Rawson Property Group’s Kuils River franchise in Cape Town, where he was mentored by Nolene Snyder, Bradley set up this franchise on the first of November 2012.
Since then he has grown the turnover to the point where he employs 15 agents and has at the latest estimate 68% of the market share in Port Elizabeth North, where his office is situated.
Bigger and (even!) better
In March 2015, Bradley will be opening a second office in the upmarket Bay West Mall that is under construction, which will enable him to expand into PE’s western suburbs.
In the territory that he currently serves, Bradley’s team is selling 15 to 18 homes per month. This bears witness to the effectiveness of on-going branding promotions, such as the franchise’s breakfast braai flyer handouts and ts on-going involvement with charity organisations such as the Greyvenstein Givers Gain Initiative, which supports the Missionvale Care Centre. This franchise also works on behalf of Cheshire Homes, which looks after impaired and disabled individuals.
Asked what “extras” his franchise offers clients, Bradley said that they take great care, firstly, to give accurate and professionally construed valuations and, secondly, they spend considerable time with clients trying to ensure that their bond applications succeed. As a result, over 90% of applications from the franchise are successful.