Following on from last year’s success, the RE/MAX Foundation will be running its annual National Toy and Book Collection from 1 December 2014 to 30 January 2015. With the help of the public, the foundation aims to up the ante this year and bring joy to even more under-privileged children around the country.
“Christmas is a time for giving and a time to remember those who may not be as fortunate as we are. The toy and book initiative aims to uplift those in the community who may not have anything this Christmas. As an organisation, we want to make a difference and we want to help those who are not always able to help themselves,” says Adrian Goslett, CEO of RE/MAX of Southern Africa and director of the RE/MAX Foundation.
“While the RE/MAX Foundation is supported by the RE/MAX offices, agents, buyers, sellers and business associates, an initiative such as this will only be a success if the people in the community step up to help us by providing donations. The response from the public was absolutely inspiring last year, but we are aiming to be able to give to even more children this year.”
Just drop it off
He adds that anyone will be able to drop off children’s toys and books at their local RE/MAX office. To ensure that the community benefits from the collections, each RE/MAX office will nominate a charity, crèche or orphanage in their area. “We want people to be able to support the communities that they live in so they can see the difference that their contribution has made. It is also about giving to something that you have a heart for and making the community a better place in which to live. Each community will know where help is needed and where their donations will make the most impact. It is a huge part of the RE/MAX brand ethos to have a positive impact on the communities in which we operate, and the RE/MAX Foundation initiatives have given us another vehicle through which to do just that.”
The dates are special too
He notes that the campaign will be run over the two-month period to ensure that as many children benefit from the initiative as possible. “Aside from the fact that we wanted to have the two months to maximise the impact of the initiative, 30 January is also a special day for RE/MAX as it is our Founder’s Day – the day that RE/MAX was founded in the USA 41 years ago.”
Next year will also mark RE/MAX of Southern Africa’s twentieth year in the country. “What better way to celebrate 20 years of real estate success, than by giving back to those in need?”
The aim of the RE/MAX Foundation is to have an ongoing impact on the lives of young people in particular, and empower them to be the best that they can be. Currently the foundation supports a number of national beneficiaries and over 100 local charities in SA.