Private Property Presents Interactive Design at Decorex

Private Property South Africa
Private Property Reporter

Private Property will be sponsoring the Private Property Trend House at Decorex SA, the country’s favourite décor, design and lifestyle exhibition.

The Private Property Trend House will allow handpicked local designers the opportunity to create 6 unique and inspiring rooms, and the public the opportunity to interact with the “house-scape”.

The Trend House will launch in Durban in March and feature at Decorex Cape Town in April and Decorex Joburg in April.

We caught up with Head of Marketing, Sue Clarke, to chat about what visitors to Decorex can expect.

Why Decorex 2015?

Private Property has a great history with Decorex. In 2013 we launched our brand new “inspired” property website to consumers around the country. We felt it appropriate to throw a “housewarming party” and everyone was invited to our new “Home”. It was a great platform for us to engage with our browsers and get feedback on our new website. This year an even more exciting platform was offered to us in the form of the Trend House and it was a perfect fit.

Please tell us what the collaboration with Decorex on the 'Private Property Trend House Feature' means to the Private Property brand.

Private Property was fortunate enough to be the headline sponsor of a SABC 3 reality show called “Win a Home” which was a 13 part property journey that profiled homes, décor and design spaces. We know South Africans are very design inspired and the opportunity to showcase local home-grown talent through weekly design challenges that transformed empty spaces into beautiful bedrooms, bathrooms, kitchens etc. was inspiring. With the Private Property Trend House we can reinforce that message where some of KZN’s best décor designers will be working to transform the house-scape into six inspiring rooms.

What value, in your view, will the Trend House Feature have for visitors of Decorex 2015 - in other words, what will they gain by being able to wander through this interactive "house-scape"?

South Africans are proud homeowners, forever looking at ways to improve their lifestyles and to increase the value of their homes. By visiting the Private Property Trend House, they can get valuable advice from designers and inspiration by viewing the creative spaces on display. They will be able to chat to experts on how to search for their dream home as well as get useful advice.

Private Property will have a dedicated space within the installation, I believe. What information will attendees be able to obtain when visiting the Private Property stand?

This is a fantastic platform for Private Property to communicate our key brand messages to customers. “There’s a home for everyone at Private Property”. Remember, Private Property is not only an online advertising portal that offers the widest variety of property from agents and private sellers, it’s so much more! should be the first place to visit for anyone looking to gain valuable insight into the world of property. Whether it’s property advice, looking for homes to buy or rent, comparing house prices, getting the latest news from the property market or just browsing homes for inspiration, Private Property empowers people to make the right property decision!

Decorex SA 2015 details

Decorex Durban: 19 – 22 March 2015

Durban Exhibition Centre

Decorex Cape Town: 24 – 27 April 2015

Cape Town International Convention Centre

Decorex Joburg: 6 – 10 August 2015

Gallagher Convention Centre

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