2011 South African E-Commerce Award Winners

2011 South African E-Commerce Award Winners

Private Property South Africa
Press

Jump Shopping would like to congratulate all the winners and participating websites for their outstanding contributions towards E-Commerce in South Africa. Currently in its sixth year, the 2011 E-Commerce Awards have shown just how tough the competition is getting and E-Commerce websites need to constantly keep up with this growing industry.

Jump Shopping is proud to announce the winners in the 2011 E-Commerce Awards:

Bid or Buy winner of The Public's Favourite E-Commerce Website Award

Yuppiechef winner of the Best E-Commerce Store Award

Bid or Buy winner of the Best E-Commerce Services Website Award

Groupon My City Deal winner of the Best Group Buying Website Award

SafariNow.com winner of the Best Design, Standards & Ease of use Award

Yuppiechef winner of the Best Shopping Process Award

This year Jump Shopping took another approach to the awards in that the contenders were encouraged to engage with their communities to gain votes. Bid or Buy came out on top as the Public's Favourite E-Commerce Website by gaining the most public votes throughout the awards. Over 120 000 public votes were cast during the 2011 awards making these awards the biggest one yet. “E-Commerce in South Africa has seen a massive boost in the quality and standards of websites in 2011. The future of E-Commerce in South Africa looks brighter than ever” says Jaco Roux, Managing Director Jump Shopping.

Jump Shopping wanted to incentivise the public voting so together with ShopMaster an Apple iPad 2 was up for grabs to one lucky voter.

Jump Shopping outsourced the Design (Look and Feel) Evaluations to independent design company Cream of Creations. “We wanted a professional opinion from a company that specializes in this area. Jump Shopping had no involvement with regards to these ratings” mentioned Roux.

The group buying concept is fairly new in South Africa and growing at an exceptional rate. Many new Group Buying sites have emerged over the last year, so with this in mind Jump Shopping felt it was important to recognise the contributions to E-Commerce in South Africa by adding the Award for Best Group Buying Website. Groupon My City Deal took the prize.

“We were impressed that more online shops have rolled out mobile sites or mobile apps in the last year, showing us that the competing websites understand where E-Commerce in South Africa is heading and that they are right on track with keeping up with this growing market. I do think that mobile interfaces could be improved, and this is an area that shops need to focus on in 2012.” commented Roux. Community building via social networking seems to have taken off, with websites expanding their customer base through engaging with their communities and involving them in product reviews, forums and competitions. Jump Shopping is happy to see that the E-Commerce websites in South Africa are taking notice of this marketing opportunity and using it to their advantage.

Another area that seems to be a focus point for E-Commerce websites is delivery. Jump Shopping was impressed with the fast reliable delivery that the competing websites offer. A number of websites seem to understand the importance of the “delivery experience” and added their personalized touches to the parcels. Yuppiechef, Simplicity Online, Prophecy Shop and Greenlove being amongst those that added in a “little extra” to ensure a satisfied customer.

Jump Shopping is one of South Africa's leading price comparison website and started the E-Commerce Awards in 2006 as a bid to uplift E-Commerce in South Africa. The awards have proven to be immensely successful as the public and the E-Commerce companies have embraced them to be the most prestigious recognition for E-Commerce websites in South Africa.

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