You can now find property directly from your iPhone, thanks to a new application launched by property web giant Private Property this week. According to Oliver Manickum, Mobile Product Manager at Privateproperty.co.za, the new application will assist would-be property buyers and tenants to find property to buy or rent. “Our new application is free, and easy to use,” says Manickum. “If you want to know what property is available in the area you’re interested in, simply click on the search button to activate a search.” And it really is that simple – just click on the application icon from your phone, and you’re set to go. You can opt for a location based search, which means the application searches for property in the area you are geographically in at that time, or you can search in any other suburb. The search results give you price, bed and bath details, as well as an image, if available. You can then click on an individual search result to see more information – up to 12 images, property details and description. If you’re interested, you can then contact the owner or agent directly from your phone. In addition, it’s been designed to load quickly, saving you time and money. And because it’s accessible while you’re on the move, it’s the perfect way to find the information you need without having to buy a newspaper or access a computer at your desk. If you want to get your hands on this nifty application, search for Private Property in your App Store from your iPhone, and download the application – it’s free of charge. “The iPhone application is part of our mobile strategy, which includes our own Mobi site – pprop.mobi; a java application for all brands of WAP enabled cell phones; and the Vodafone Live property channel.” The launch of this application follows worldwide trends for property search from iPhones. The similar application launched by Zillow.com has been downloaded a reported 945 000 times since its launch in April 2009. According to Manickum, the application is also compatible with the iPad and iTouch devices. It is reported that more features will be launched with this application shortly, so keep your eyes peeled for future developments. Private Property is SA’s busiest property website. According to the OPA, they had more than 410 000 unique visitors and 9.5 million page impressions in January alone. Visit www.privateproperty.co.za for more information.