Private Property’s mobile website, Pprop.mobi, received visits from more than 100 000 unique mobile users during April. This is a marked increase from just 1200 unique visitors for the same period last year, and cements Private Property’s status as the busiest property mobisite in South Africa. Already South Africa’s busiest online property portal, Private Property initially launched the mobisite in order to reach a wider audience of people who may not have access to the internet other than on their cell phones. According to Product Manager, Oliver Manickum, the success has not come overnight. “We have targeted a lot of effort into marketing the mobisite to the right audience, whilst making improvements to our offering along the way. A dedicated team of specialists in mobile development has been working behind the scenes to bring scheduled improvements to the mobisite to fruition.” April’s record figures come on the eve of a re-launch of the mobisite, which, according to Manickum, is now compatible with more devices. “The re-launch of the site means that simpler phones can now access the service. We’ve also improved the site so that people with more complex phones will have an improved, richer experience on the site.” Oliver adds, that apart from a refreshed design, users of the mobisite will now experience an enhanced navigation system, video tours of properties for sale (where available), and a full page gallery for viewing photos. Users can register to receive alerts on properties matching their criteria, and visit the site to view photos, property attributes and information. They can then contact the owner or agent directly.
Private Property’s Mobile Offering Takes Off
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