Change is often difficult to deal with, but change in our industry has become a daily challenge that we have all had to learn to cope with. Real estate in SA is not for sissies and we at Privateproperty.co.za applaud you all for hanging tough through these difficult times.
We too have had to change the way we do business, and it has at times been difficult to convince our industry that the changes we have made are for the better. I suppose, as the old saying goes, the proof of the pudding is in the eating.
I can say with pride that the pudding tastes great! We can report that January activity on the site was the best ever in the history of our portal. We experienced new records with regards:
browsers
listings loaded
page views
user sessions
LEADS GENERATED
Ultimately our job is to make sure that we provide you with leads to help you sell property and secure mandates, and we have never done this better than in January 2013.
We are proud to report that our portal was responsible for generating an incredible 650 000 leads in January. This is a great indicator that the brave changes we made with our packages and prices have paid off for industry. It is clear that allowing you the opportunity to load more listings at a reduced package fee has been the defining factor in generating more leads.
But let’s not discount the importance of the GREAT marketing campaign that has been running consistently on national radio stations, as well as our portal, which is unique with regards QUALITY content for property shoppers to access.
March will see the release of the new-look privateproperty.co.za website. This will be a first for the SA online market and will again re-define property search. Look out for the beta launch that is happening as we speak!
The new site, along with some amazing new products like Featured Listings, Featured Agents, Virtual Tour packages and many more to come will further increase the number of leads you recieve and will grow your online presence.
We will continue to work hard to provide value to both our estate agent customers and the millions of loyal Privateproperty.co.za website users. We are determined to be your best opportunity to sell property and our doggedness is showing the results you deserve.
I wish you successful selling!
Mark