The facts and the figures

Private Property South Africa
Cathy Nolan

numbersWhen it comes to statistics, most people’s eyes glaze over … But we love to gather data and find out how our browsers – your buyers and tenants – engage with our website!

Our analytics tools allow us to see what your clients are up to and what devices they are using.

Mobile devices

The use of mobile devices (like tablets and smartphones) on our site has increaed tremendously over the past two years, jumping from 22% to 52%. This is in line with a finding from Google, which shows that international mobile property searches increased by 120% during 2013.

Our COO Simon Bray says: “People are spending more and more time on their tablets and smartphones instead of laptop computers, especially when researching property. In particular, late afternoons and evenings are seeing a marked increase in mobile traffic.”

Android vs Apple

Android users browse mostly rentals; iPhone and iPad users seem to browse mostly sales. And here’s something we bet you didn’t know: Android users start their (online) day on average 17 minutes earlier than their iOS counterparts.

Daily usage

The early birds start around 5am on weekdays and peak viewing time on our site is 1pm – indicating that many people browse during their lunch hours. So, while they are engaged with their property search, this is a good time to contact your prospects!

Things slow down a bit over the late after noon but rise again from 5pm to 9pm for the second peak of access. And then we have browser activity as late as 2:30am, albeit very low.

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