A Billboard features an agency’s branding and a short slogan
The slogan can be changed every month
When a browser clicks on a Billboard, he will be redirected to the agents’ page on the new Private Property website
The agents’ page shows all properties and agents
Billboard stats are tracked to show return on investment
A Billboard features at the top of the first page of searched suburbs and is not repeated on subsequent pages
Billboards can be purchased for single suburbs(eg Umhlanga Rocks) but not for higher-level areas (eg, Umhlanga, which contains multiple single suburbs)
Higher-level areas (eg, Umglanga) do not feature Billboards – instead, such pages feature an Area Specialist section on the right-hand side of the page, which shows all the banners in that area
If one agent owns Billboards for every single suburb that makes up a higher-level area, then that agent’s Billboard will appear instead of the Area Specialist feature
