Private Property Goes Mobile

Private Property South Africa
Justin Clarke

In an effort to get more information about new listings to their clients while they are still on the move, Private Property, South Africa’s busiest property website, has launched the first phase of a mobile version of their award winning website.

According to the GINI index, South Africa has a population of around 47 million with cell phone penetration is about 80%, which would mean more than 37 million people have access to mobile phones.

“We wanted to make richer information available to our registered buyers than we currently include in our SMS alerts, and mobile technology gives us this edge. The SMS now contains a link to a mobile version of our website, and the buyer can browse the gallery of photos, read the description, and of course get the contact details of the seller, while they are still on the move,” says Paul Ten-Bokum, the company’s IT Manager.

Private Property was the first to provide a facility for buyers to leave the details of the type of property they are looking for, so they can be sent an alert email or SMS the instant that suitable new homes are listed.

Private Property now sends more than 100 000 SMS messages a month to their database of buyers.

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