2014: What does our future hold?

Private Property South Africa
Mark Coetzee

The new year promises to be at least as exciting as 2013 – if not even more so!

General consensus is that it’s going to be a good year for residential property. The growing shortage of homes and the resultant willingness to pay above previous price levels will be a key driver during the coming year. This, coupled with expectations that the interest rate will remain below 6% for a good couple of months, is sure to encourage more first-time buyers into the market.

We’re pre-empting these feel-good factors with innovative new products that have been formulated to help YOU – our valued estate agent partners – to move more property, faster. Our aim is to provide a platform that easily matches the correct buyers and tenants to your listings.

Our new products are also designed to increase awareness of your agency brands in the marketplace, ensuring that you are enabled to become the leading agents in your target areas. By making sure that your listings contain as much info as possible, you’ll rank higher and stand a better chance of having your properties seen first.

Two great products that have been built with the sole aim of increasing your brand exposure are our Area Specialist and Suburb Billboard features. Remember to chat to your Account Manager early in 2014 to jump on this!

Our new attorney product enables you to work closely with your preferred attorneys to ensure a seamless transition from sale to transfer. Your buyers will love you for taking the stress out of this potentially scary process.

But that aint all! We’re also introducing an aerial photography product …

Signing up for this new feature (a first in the SA property sector) will not only help your ranking score, it’ll also encourage more browsers to view your listings, resulting in more quality leads for you.

And if you think the sales team is working hard to bring you all this fantastic added value, you’ll be thrilled to know that our marketing team is equally hard at work ensuring that our branding is “out there”. The more we’re in consumer’s heads, the more browsers we attract, the more leads you receive. The rest is up to you.

Here’s to a record-breaking year!

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