Private Property’s billboard banner subscription places your branding on specific pages, positioning you as an area specialist and acting as a mandate acquisition product – as well as helping you to attract the best agent talent to your agency. This is the best, most high-profile online branding opportunity available.
How does a billboard banner work?
It appears as the header banner on any page for the month of the subscription
A billboard banner features an agency’s branding and a short slogan
The slogan can be changed every month
When a browser clicks on a billboard banner, he will be redirected to the agents’ page on www.privateproperty.co.za
The agents’ page shows all properties and agents
A billboard banner features at the top of the first page of searched suburbs and is not repeated on subsequent pages
Billboard banners can be purchased for single suburbs (eg, Umhlanga Rocks) but not for higher-level areas (eg, Umhlanga, which contains multiple single suburbs)
Higher-level areas (eg, Umglanga) do not feature billboard banners – instead, such pages feature an area specialist section on the right-hand side of the page, which shows all the billboards in that area
If one agent owns billboard banners for every single suburb that makes up a higher-level area, then that agent’s billboard will appear instead of the area specialist feature
There is no limit on the number of billboard banner subscriptions that an agency may purchase
Suburbs are priced according to activity – high-volume browser areas are priced at a premium
