Make your marketing budget work hard – invest in a billboard banner

Private Property South Africa
Mark Coetzee

Private Property’s billboard banner subscription places your branding on specific pages, positioning you as an area specialist and acting as a mandate acquisition product – as well as helping you to attract the best agent talent to your agency. This is the best, most high-profile online branding opportunity available.

How does a billboard banner work?

  • It appears as the header banner on any page for the month of the subscription

  • A billboard banner features an agency’s branding and a short slogan

  • The slogan can be changed every month

  • When a browser clicks on a billboard banner, he will be redirected to the agents’ page on www.privateproperty.co.za

  • The agents’ page shows all properties and agents

  • A billboard banner features at the top of the first page of searched suburbs and is not repeated on subsequent pages

  • Billboard banners can be purchased for single suburbs (eg, Umhlanga Rocks) but not for higher-level areas (eg, Umhlanga, which contains multiple single suburbs)

  • Higher-level areas (eg, Umglanga) do not feature billboard banners – instead, such pages feature an area specialist section on the right-hand side of the page, which shows all the billboards in that area

  • If one agent owns billboard banners for every single suburb that makes up a higher-level area, then that agent’s billboard will appear instead of the area specialist feature

  • There is no limit on the number of billboard banner subscriptions that an agency may purchase

  • Suburbs are priced according to activity – high-volume browser areas are priced at a premium

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