Private Property’s Nkandla billboard campaign has won an award in the Creative Circle Awards for January 2015.
The campaign, which was run by FoxP2 Advertising, was placed second in the Outdoor & Out of Home category.
The nationwide billboard campaign features properties from 2 opposite sides of the spectrum displayed on the filter bar from our website, together with our tagline “There’s a home for everyone at Private Property”. The winning implementation of the campaign features a one bedroom flat on one end of the spectrum with the presidential Nkandla compound at the other.
“We are very proud of this achievement, especially as the awards are judged by the very best creative minds in the country. These awards are really special because they are highly regarded within the industry, and they exist to help ensure that the creativity and communications that we put out there are impactful and being noticed,” said Fyona Wilson, account director at FoxP2 Advertising.
Maziar Arsalan, Chief Marketing Officer at Private Property remarked, “We are very pleased to see the impact of the campaign on consumers and media as well as the recognition by leading creative heads in South Africa. The continuously growing traffic numbers and the associated brand awareness are the outcome of an emotionally driven campaign that encourages engagement with the Private Property brand.”
The campaign has proven hugely popular with the public as well, with many taking to social media to remark on it.