The numbers speak for themselves!

Private Property South Africa
Simon Bray

Private Property invests a lot into researching consumers’ impressions of our products and you’ll see below how well our new site is working compared with the old.

Perhaps most interesting of all is the fact that we’re now getting more weekend “hits” than ever before. In fact, these browsing numbers top those for during the week. So when you get new listings, make sure you advertise them by Friday to get the most bang for your buck.

Here are some more facts on our new improved site …


  • The bounce rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site

  • The bounce rate of the new site has improved by 14% from the old site – more people are viewing more pages


  • This is the number of pages that a specific browser opens during a single visit to the site

  • The number of visited pages per user on the new site has increased by 13% from the old site

page per visit graph


  • The average visit duration refers to the average amount of time that a browser spends on the site.

  • This has improved by nearly 8% from the old site to the new.



  • The conversion rate relates to the number of pages visited compared to the number of leads generated off the site

  • The average conversion rate has improved by 8% from the old site to the new


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