The Three P's at

Private Property South Africa
Justin Clarke


Just a quick note to introduce myself to new clients and remind old friends that I am back in the hot seat after spending a few years focused on our group’s online ventures across Africa. The attraction to the SA property scene is just too strong to stay away from … My first three months have been spent getting back to core values, and we are now strongly positioned for ever-growing success.


Over the past 10 years we have set the pace and direction for web based property advertising in South Africa. Here is a taste of what you can expect from the new look

  • BOOM! It’s all about giving our browsers more choice and the only way to do that is to get more of your properties listed. So from July 1 until year-end, it’s boom time for our current advertisers as they enjoy an unlimited volume of listings. *

  • LEADS OVER SPIN! We started proving our lead in the market by publishing our unique browsers in comparison to those of competitors – but retaining this lead has become an obsession in the portal business, with millions of rands being spent each month. We have decided to lead a change. From now, we’ll be less interested in buying poor-quality browsers from google and more so on maintaining our position as the most valued property marketplace because of the volume and quality of leads that we generate for our real estate advertisers.

  • It’s your right to choose! We believe that the real estate industry should have choice. You should have the choice to advertise where you want to and without restriction. We have invited all software providers and estate agent groups to feed into It is in your interest that you never have to double capture any listing to get your advert onto your portal of choice.


Let’s re-imagine the industry together! We are in a great position to be a positive force in this industry of ours. We will continue to innovate new ideas and products, educate and motivate agents through your institutes and networks, and provide awesome service from our dedicated people. Every member of our team – whether an IT geek, someone from our service or advice centre, or a sales person – everyone plays a part in creating a world-class property marketplace where you can be assured of great business.

And that’s our position!

Please feel free to email me with any questions or comments.



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