Private Property launches refreshed website

Private Property South Africa
Tahir Desai

Private Property is excited to announce that we’ve updated our website with a host of fresh, new features that make finding the right property even easier. The updates include changes to navigation and search filters to make them more user-friendly, an update to our bank sales page, a brand-new farms section and a simplified signup process for Instant Alerts.

“Private Property’s purpose is to build the South African story by empowering everyone to realise their property dreams, and this is an important chapter in this story”, says Mason Ince, the Private Property Business Analyst tasked with bringing these updates to the website.

“We know that our users are all different and have unique needs when searching for a property, and our goal is to match them with the home that ticks all their boxes. These updates will make it easier for everyone to find the property that’s perfect for them,” Ince added.

A look at the updates to the Private Property website:

Simpler site navigation

At Private Property, there’s a home for everyone, and we want to make is easy to find the exact type of property that you’re looking for; so whether you’re looking for a rental, a farm, or a bank property, it’s all on our site.

We’ve added a new set of tabs that allow you to navigate easily between different sections of the website. When searching property in a particular area, a user can switch effortlessly between Sales, Rentals, Commercial, On Show, Farms and Bank Properties in one step.

altTextThe website update makes it easy to navigate to different sections

More visible sorting options

When searching property for sale, you may want to see the newest properties listed in an area, or see the lowest-priced properties first. The options for sorting properties are now more visible and make it easier to sort the results by highest price, lowest price and most recent.

altTextFilters for sorting results are more visible and accessible

When searching for rentals, knowing when a property is available for you to move in is often extremely important. Rental property results can be sorted by date available, price and recency.

altTextSorting options for rentals

Easy access to filters help you hone in on the perfect property

Our onsite filters allow you to specify exactly what you’re looking for in a property, and ensure that you only see properties that match your search criteria. You can select your price range, number of bedrooms, security features and even amenities like a sea view or pet-friendly. The filter options have been moved to a more prominent position to the right of the page, making it easier to hone in on the perfect property.

altTextSearch filters have been moved to a prominent place on the page

Sign up for Instant Alerts in one step

Instant Alerts are a great way to ensure that you never miss out on a new property. You just need to specify a location, price and features and we send you an email notification as soon as a matching property becomes available. As part of this site refresh, we’ve simplified the process of signing up for Instant Alerts and now require only an email address.

altTextYou just need an email address to receive the latest property listings

Bank sales and repossessed properties page

Bank sales offer buyers an excellent opportunity to buy well-priced property. Our bank sales and repossessed properties page has been completely redesigned, with a number of different ways to search for property. You can search by location, specific bank, price range or property type. This section of the website is now also fully responsive, so you have the same awesome experience, whether you’re on your computer in your office, or on your mobile while on the move.

altTextThe Bank Sales has been completely rebuilt

Visit our new Bank Sales section here

New Farms and Smallholding section

For the first time, Private Property has a dedicated agricultural property section on our website. The new Farms and Smallholdings section allows buyers to search across South Africa for this property type. Property listing in the Farms section can be sorted by price, land area and recency.

altTextOur dedicated section for agricultural property

Visit our new Farms section here

We hope you like the changes, please try them out and let us know what you think. To give us your feedback, please contact us through our website, Facebook or Twitter.

Take a look at some of our simpler site navigation features, here:

Looking to sell your home?
Advertise your property to millions of interested buyers by listing with Private Property now!
Find out more


Found this content useful?

Get the best of Private Property's latest news and advice delivered straight to your inbox each week

Related Articles

Have you seen what's new on Private Property's website?
Private Property's refreshed new website now makes the search for finding your dream home, easier, simpler and that much faster.
Private Property Culture and Careers
We are an online property marketplace that presents property listings, news and advice to property shoppers, real estate professionals and other industry partners.
International award for website excellence
Private Property has been honoured with the receipt of an International Media Award (IMA) for excellence in website design. Private Property’s portal received an Outstanding Achievement rating in the real estate category, with an ...