What online prospects expect from estate agents

Private Property South Africa
Tahir Desai

With over 90% of people starting their property search online today, it is vitally important that estate agents be aware of these user’s expectation from property websites.

What online prospects want

Mobile friendliness

Around half the traffic to property websites today is from mobile devices, so it’s important for a website to work on computers, tablets and phones. If someone is searching for a property or an agent on a phone and the website doesn’t work properly, you risk losing their business. Private Property has designed a responsive website that works equally well across all devices so if you’re listed on the website, your listings and information will look great. If you’re designing a website of your own, it is imperative that you too design it to be responsive.

Great photos

The power of great photos should not be underestimated. Good photos help sell a property and make you look like a professional. If possible, use a professional photographer to take photos of your listings and for your profile.

Contact information

Your contact information should be easy to find on your website. When a prospect lands on your website, you don’t want to frustrate them by making them search for a way to get in touch with you. Have a contact page with clearly visible links to it or place your contact information at the top of every page.

Other ways to connect

Some buyers will prefer not to call you so you need to provide them with other ways to get in touch. Younger buyers may want to contact you through social media, so if you have a Facebook or Twitter profile, make sure you provide links to those profiles. If you’re ok with being contacted by email, text or WhatsApp, say so on your website.

Quick Responses

Once a prospective client finds you online, it’s up to you to respond as quickly as possible. In today’s world, people have short attention spans and will quickly move on to the next agent if you don’t respond fast. Respond as quickly as your schedule allows.


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