Agent Advice

Agent Advice

Want exposure? Invest in a Billboard!

A Billboard features an agency’s branding and a short slogan The slogan can be changed every month When a browser clicks on  a Billboard, he will be redirected to the agents’ page on the new ...

Agent Advice

Would you represent a buyer rather than a seller?

First-time home buying is a daunting experience, as many will agree. I recently found myself trying to find a home to purchase and move into before my existing lease expired and my wife gave birth to ...

Agent Advice

Don’t walk away …

Many established and experienced estate agents are finding that rivals, desperate to get mandates, exaggerate the prices that are likely to be obtainable on the homes they wish to sell. For example, ...

Agent Advice

Industry deems EAAB’s new intern monitoring system “almost unworkable”

The latest figures from South Africa’s Estate Agency Affairs Board show that currently only 32 18 estate agents are working in the formal recognised sector of the industry. Of these, 10 373 are fully ...

Agent Advice

Good news travels fast

The most powerful form of lead generation comes from happy customers. Satisfied clients talk to potential clients and their testimonials are perceived as being truthful, thereby becoming more ...

Agent Advice

House price growth shows signs of slowing down

Year-on-year growth in the average value of homes in some categories of housing in the middle segment of the South African residential property market appears to have reached an upper turning point. ...

Agent Advice

No room for under-qualified agents

Residential property marketing and selling is so challenging that that there is simply no room for the under-qualified estate agent, says Bill Rawson, Chairman of the Rawson Property Group, when ...

Agent Advice

Get certified or be deregistered

All estate agents must get their National Qualification Framework level 4 or level 5 certifications before October or they will not be issued with Fidelity Fund certificates for next year. Bryan ...

Agent Advice

Winning attitude nets Brendan R5 000

At the recent launch of the CARE programme in KZN, Scott Picken of IPS spoke about the value of social media in an integrated and successful marketing campaign. It's instant, he said. It's also a ...


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