Estate agency head predicts buyers’ market for property in 2018

Private Property South Africa
Press

The property market has shifted notably over the last 18 months as the fall-out from the weak political and economic climate, poor growth and credit downgrades continue. The inevitable result, says Samuel Seeff, chairman of the Seeff Property Group, is that this important economic sector, is now also taking strain.

Demand down, stock levels up

Where it was a sellers’ market until early last year, we have seen a progressive shift this year which has manifested in lower demand, rising stock levels combined with a decline in buyer confidence, flat price growth and deals taking longer to conclude. The outcome, is that we head into 2018 with a buyer’s market for most areas, even some Cape locations.

Of concern, he adds, is that there is still a lag on the sellers’ side of the equation with price expectations out of step with the market. The result, he says, is an overall weaker market with low levels of liquidity that now favours buyers in most areas.

Market is slowing

Overall, the market is down by about 15%-20% from the 2015-highs. Yet, says Seeff, we operated in 2017 with slightly improved fundamentals compared to 2016, being a lower repo rate (6.75% vs 7% in 2016) and slower inflation (5.3% vs 6.5% in 2016).

Even the stand-out Cape is beginning to slow down although it continues to benefit from a broad base of demand such as the constant flow of semigrating buyers from other areas, investment and holiday demand.

Seeff notes that the reported slow-down in semigration is also attributable to the slow rate of sales in other provinces combined with the high prices in the Cape which has now also put a dampener on this market.

The mid-market below R2 million remains the most active, but very susceptible to financial strain. The upper end, despite being able to better absorb economic fluctuations, says Seeff, has seen a notable slow-down in the Gauteng market above R5 million and in the Cape above R8m and above R18m on the Atlantic Seaboard. The holiday and investment market has also slowed as an inevitable fall-out from the weak confidence levels.

Seeff notes further that the Finance Minister painted a subdued outlook in his mini budget and we are in for a tough economy and property market in 2018. While by no means gloom and doom, it is a period of prudence ahead for property.

While looking forward to a busier summer period, especially the first part of the year when there is always higher activity, the biggest challenge for the economy and market remains the unstable political climate and poor economic decisions making, he says.

That said, history has shown SA property to be a good investment with growth rates that generally outpace inflation during a positive economic phase as we have seen over the last few years. Property remains a good investment, especially if it is your primary home. Seeff reiterates that there is nothing more important than owning the roof over your head as it provides stability and a base upon which to build a life and wealth.

Regardless of the state of the economy, Seeff says there will always be people who need to buy or sell for a variety of reasons and there is opportunity in every market. Every economy and property market goes through cycles and it is always best to take a long-term view, he concludes.

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