Has 10 years of no growth damaged belief in property?

Private Property South Africa

The property market has performed poorly since the financial crisis of 2008. Ronald Ennik of Ennik Estates shares his views on whether this has affected the way South Africans view property.

Traditionally, property has always been a cornerstone of anyone’s investment portfolio. But an investment demands a return. Since the financial crisis of 2008 residential property has performed very poorly, not quite keeping up with inflation for 10 years. At 4.8% growth (against inflation at 5%) the market has, in fact, flat-lined over the longest period in my 35-year career.

Granted, political sentiment has now improved by a quantum leap and it should improve even further after the election, but the economy has deteriorated into a recession. Property market sentiment followed economic sentiment. 10 Years is a long time, even in property. Memories of how vital an asset class it is in any portfolio have faded. The old days of riding the three-year cycles cleverly (with astute gearing) have long gone. Millennials, now economically active in their 30s, have never experienced the benefits of good property investment.

A pent-up tide
Johannesburg / Sandton is sitting on a pent-up tide of would-be home buying – particularly among millennials. And it is simply waiting to roll out. Granted, dinner table talk these days on residential property market has hardly been invigorating. People are not hearing or discussing profitable property stories. It will take a little while (perhaps a paradigm shift) for faith to be restored. Property is dinner party conversation. That is where sentiment is reinforced. This is why the turnaround is starting slowly. It will gather momentum – particularly after there is clarity on the property expropriation front. This will happen.

The average number of buyers responding to show days and portal advertising has improved since last year. This will slowly translate into transactions. Millennials who are poised to buy a home for the first time are seeking to be convinced that there is a likely return on the investment. Property is a medium to long term investment and with that in mind the chances of investment made now being profitable later is extremely good. Property is very undervalued everywhere at the moment. Perhaps only Cape Town and the Western Cape are adjusting down off an unsustainable high.

The national climate of uncertainty that continues to prevail will start to ease and traction will improve in the next 6 months. Millennials today account for about 50 per cent of home purchases in Johannesburg / Sandton, and they will be a key driving force when the market does, inevitably, strengthen its turnaround. But we need to take into consideration it’s not an asset class they’ve considered for a long while, if ever.

Finally, a point to remember too, is that once it’s noticeable that the market is recovering, it has in fact recovered three to six months earlier.

Looking to sell your home?
Advertise your property to millions of interested buyers by listing with Private Property now!
Find out more

Tagged In:

Property Trends


Found this content useful?

Get the best of Private Property's latest news and advice delivered straight to your inbox each week

Related Articles

First generation home buyer concerns
A gap has been created in the market for further education centred around the home buying process.
SA's 'hero' suburbs
These suburbs have proved to be a good decision to invest in, regardless of the ups and downs of the property market.
New 'hipsturbia' trend taking over
Millennials are settling down, having kids and moving back to the suburbs just like their parents – but they are creating a new type of suburbia which meets their very different lifestyle needs.
Soweto is the place for Millennials
Stats show that Millennials are choosing Soweto to rent in.

Explore neighbourhoods mentioned in this article

Work hard, play hard...then relax
Sandton is a vibrant, modern neighbourhood that contains the richest square mile in Africa. It is the business gateway into Africa for many large corporations and attracts thousands of ambitious people seeking their fortunes. But Sandton is not just about big business, residents find plenty of time for leisure too. World class shopping centres, and a buzzing social scene are a huge hit with the young and young at heart. Perhaps surprisingly, there is a huge amount of green space in the area that residents take advantage of to exercise or just take a breather.