Rosebank’s Keyes Avenue transforming

Private Property South Africa

Phase one of a project to convert Rosebank’s Keyes Avenue area into a dedicated art precinct has begun.

This upgrade in the heart of Rosebank aims to attract visitors and tourists to a more pedestrian- and cyclist-friendly space.

The area is already home to the Everard Read Gallery, the Circa Gallery and the Goodman Gallery. The project’s objective is to create attractive streets so people will be encouraged to walk or cycle through the area. StudioMAS Architects and Urban Designers created the development plan for the area upgrade. It addresses the state of disrepair of streets, its many blank and windowless walls, and also parking garages that face the road. These create an unpleasant, even unsafe, environment for pedestrians.

“The current condition of Keyes Avenue appears to be a haphazard overlap of cars, scholars, church congregants, gallery visitors and daily commuters,” states the plan. Its architects highlight a street in disrepair, dominated by vehicle movements to the detriment of pedestrians. They note that despite the “degradations and state of the streets, pavement and buildings” the area is an emerging precinct with “great development potential”.

Phase one of the Keyes Avenue art precinct, involving the upgrade of the pavements, is currently underway. The second phase is imminent.

This article originally appeared in Neighbourhood, Sunday Times.

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Explore neighbourhoods mentioned in this article

Rosebank and Parktown
On trend and arty
Rosebank is a multi-cultural, vibrant and exciting suburb of Johannesburg, with an outdoorsy atmosphere. It is a trendy suburb, business centre and tourist attraction in one of Johannesburg's up-market areas. Although Rosebank is home to many head offices, the district also provides plenty of entertainment to its residents and visitors at its variety of shopping malls, restaurants, markets, luxurious hotels, cinemas, art galleries and night clubs. Parktown is home to many businesses, hospitals, schools, churches and restaurants, whilst still maintaining quiet residential areas. Parktown is an old and established suburb, with leafy avenues and a serene atmosphere. Large mansions are a dominant feature in this exclusive suburb, and new developments are rare.