Simon Bray, of Private Property, discusses how beneficial the new partnership with Caxton Local Media will be, for property consumers across South Africa.
Marc Maurel: So now we know what it's going to do for Caxton. What is it going to do for Private Property, and perhaps just the ordinary consumer shop that's out there?
Simon Bray: Property is something that-- it's a long search process. Finding your home is not instant. We'd like to certainly shorten that cycle, make it more convenient, make it simpler. But it's a highly emotional decision. It's got a key financial component to it. So it's never going to be an easy fix, right? And I think what's exciting about this relationship and this future that we've got in Private Property is the ability to drive the property search through multimedia channels. So now, it's not just about the digital platform, although that's going to be core to what we do. But it's also about the local paper and what advertising reach can go in there for our real estate partners, and how local communities want to interact with that through print. And there's a network and a kind of syndication effect that we've got through the Caxton Media Group. So they own a number of other assets, and so you'll start seeing farms pop-up and Farmer's Weekly, and their website offerings. And so, I think this is going to be a greater reach to what we do. And so you, as a consumer, will have to make less effort to find the property that best suits your need.
